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Chapter1
ExecutiveSummary
Abstract1-1
IntroductiontoEuropeanFoodPrivateLabelMarket1-1
TrendsbyProductType1-2
CountrywiseTrends1-3
CompetitiveLandscape1-3
Conclusion1-4
Chapter2
EuropeanFoodRetailIndustry
IndustryInsight2-1
IntroductiontotheEuropeanFoodRetailIndustry2-1
ChallengesFacedbyRetailersandPrivateLabelManufacturers2-2
LackofPlanningandForecastDisruptSupply—DemandEquilibrium2-2
DisinclinationtowardsLong-termContractwithSuppliersCountersStandardisedQualityinSupply2-3
SurplusChoiceofProductsDiluteEconomyofScale2-3
LackofFocusinInnovationWeakensthePrivateLabelMarketPositionWhenCompared
toNationalBrands2-4
IndustryStructure2-4
SuppliersofPrivateLabelBrands2-5
Buyers2-5
StoreFormats2-6
HyperMarkets2-6
SuperMarkets2-6
DiscountOutlets2-6
ConvenienceStores(C-stores)2-6
SpecialityOutlets2-6
OnlineStores2-7
FastestGrowingRetailFormats2-7
TheRetailSupplyChain2-11
Consolidation—TheCoreTrend2-12
MergersandAcquisitions2-15
Chapter3
AnalysisoftheEuropeanPrivateLabelFoodsMarket
MarketOverview3-1
Introduction3-1
PrivateLabelFoodsversusManufacturers'Brands3-2
PriceElasticity3-3
BrandPotential3-3
CommoditySegment3-3
CountrywiseTrends3-4
TheUnitedKingdom3-5
Germany3-5
TheNetherlands3-5
Spain3-6
Belgium3-6
France3-6
Italy3-7
EasternEurope(Poland,EastGermany,theCzechRepublic,Slovakia,Hungary,
Croatia,Bosnia,Serbia,Montenegro,RepublicofMacedonia)3-7
ConsumerInsight3-8
Store'sBrandEquity3-9
ProductFunctionalityandValue3-9
Promotions3-10
Chapter4
PrivateLabelTrendsbyProductType
AnalysisofProductSectors4-1
Introduction4-1
Dairy4-2
Beverages4-3
Confectionery4-3
Bakery4-4
DietarySupplements4-4
OrganicFoods4-5
PremiumProducts4-5
FairTradeProducts4-6
Chapter5
CompetitiveScenarioandSuccessFactors
PrivateLabelFoods—InsightonGrowthandDevelopment5-1
StrategiesofSuccess5-1
Pricing5-1
MarketPenetration5-2
GeographicExpansion5-3
Branding5-3
CompetitiveAnalysis5-4
Porter'sFiveForcesAnalysisofthePrivateLabelManufacturingSector5-4
ThreatofNewEntrants:High5-4
BargainingPowerofSupplier:Medium5-6
BargainingPowerofBuyer:High5-6
RivalryamongstExistingCompanies:High5-6
LeadingEuropeanPrivateLabelRetailers5-7
ASDA5-7
Carrefour5-8
JSainsburyPlc5-10
Tesco5-11